The Death of the Follower: Why Discoverability is the New Currency of the Social Web
For over a decade, the primary objective of any brand’s social media strategy was simple: grow the follower count. The…
Tag: discoverability
The Death of the Follower Count: Why Discoverability is the New Currency of the Social Web
For over a decade, the digital marketing playbook was governed by a singular, rigid metric: the follower count. The logic…
